Our sustainable boutique fashion brands
Discover our ethical and stylish boutique brands - as individual and diverse as you!
AVANI
Fashion is above all a question of elegance: feminine, timeless clothing that AVANI wants you to be able to wear for a long time and always. AVANI creates small collections designed by designers with great expertise. The creations are wardrobe essentials with subtle and sophisticated details. They believe that stylish clothing is even more beautiful when it is environmentally friendly. Because they value preserving regional know-how, all creations are designed and manufactured within a 190 km radius between Geneva (Switzerland) and Marcollin (France). Their approach is to choose materials that use as few natural resources as possible, whose fibers are organically grown and whose wood comes from sustainably managed forests. Thanks to dyeing with "low-pollutant dyes" (which do not contain heavy metals or other toxic substances) and working with suppliers that recycle, minimize waste and promote the use of alternative energy sources, AVANI minimizes water and energy consumption and pollution of air, water and floor. Through a partnership with a Ticino start-up, Genuine Way SA, the products are certified via blockchain and consumers have access to all information about the origin and sustainability of the materials in the collection.
AYANI
AYANI wurde 2018 in Berlin gegründet und hat es sich zur Aufgabe gemacht, dir einen "5-Minuten-Workwear-Look" zu geben. Ideal dafür sind unkomplizierte und stilvolle Kleider, die Frauen den ganzen Tag über komfortabel begleiten und auf bewusste und verantwortungsvolle Weise hergestellt werden. Seit dem Jahr 2020 werden nur noch nachhaltig hergestellte Stoffe in den Kollektionen verwendet. Die Stoffe sind GOTS- und OEKO-TEX 100-zertifiziert, um sicherzustellen, dass beim Färben der Stoffe keine gefährlichen Chemikalien verwendet werden.
Ethische Produktion ist das Herzstück AYANI's Tätigkeit. Keine Kinderarbeit, existenzsichernde Löhne und gesunde Arbeitsbedingungen sind ein wesentlicher Bestandteil der Produktion. Aus diesem Grund arbeitet das Label mit familiengeführten Nähereien in Armenien und Polen zusammen, die die ethischen Standards erfüllen und den Frauen vor Ort Beschäftigungsmöglichkeiten bieten.
BAND DE CYCLISTES
BANDE DE CYCLISTES is a Zurich fashion label founded by friends Andy and Johno. It stands for sustainable and fair clothing and accessories that are manufactured in Switzerland, Portugal and Serbia using high-quality materials. The label is aimed at people who love the feeling of freedom of cycling and want to indulge in conscious deceleration. The core values of friendship, freedom and simplicity go beyond the product range and are also reflected in the close collaboration with producers and partners.
PRINCESS
Hello, welcome aboard!
Two Northern Lights, twenty years of friendship, a shared passion: That's the formula for success for ten years of Freibeutler, our Hamburg label for urban bags, versatile bags and high-quality backpacks!
Because like the two founders, our products also live up to their Nordic origins: they have clear lines, have corners and edges, remain resilient despite headwinds and impress with their inner values.
With them you don't buy a pig in a poke, but rather world-class backpacks that are designed in Hamburg and produced fairly and sustainably according to European standards. So with Freibeutler you have a clear conscience in your luggage. In addition, their bags are equipped with the latest gadgets. Nordic design, from Freibeutler for you - so that you not only travel in style, but also safely.
Mare
Mare designs handmade swimwear with a high recognition value.
Clear structure and color, inspired by contemporary art and modern architecture, are the basis of the creations.
The focus is on the modern woman, whose advantages are highlighted by the elaborate cuts. Neither age nor stature plays a role. The emphasis is on the beauty of the individual, every body is unique. Clothing is a precisely fitting work of art, the cut is thought through down to the smallest detail, nothing is left to chance. For Mare, more is always more: more sustainability, more quality of life, more sea.
The Mare collection is manufactured in Europe under fair working conditions. All of our products are made from up to 100% Econyl, which is obtained from recycled fishing nets from the Mediterranean. It is particularly durable, quick-drying and very resistant. When worn it feels like a second skin.
Hello basics
It may be that there are already enough underwear brands. Lukas Frei, the founder of moi-basics, was never entirely happy with the offer. He doesn't like big logos on the waist band. With the more stylish, reserved brands, the models often appear a bit traditional. There are underwear that don't provide enough support exactly where you actually need it. Others that fit perfectly when you put them on in the morning, but are worn out in the evening. Or those that you feel constantly, when walking, standing, sitting.
He then asked around extensively among his family, friends and acquaintances. He wrote questionnaires for women and men, distributed them widely, asked questions and, above all, listened. It was very insightful to see what bothers people about their laundry, or what they want but can't find anywhere. What would the perfect underwear be like? The design should be reduced. An effortless look, the branding understated. The materials and workmanship are of outstanding quality. With the best wearing comfort and fit. It should be easy to care for and long-lasting. And the underwear should be consistently sustainable. Fair working conditions and short distances from raw materials to the finished product.
These were exactly the criteria according to which Lukas Frei designed, developed and produced the moi-basics laundry line.
NATIVE ORIGINAL
EVERY PART OF THE WORLD IS THE WHOLE WORLD
NATIVE ORIGINAL was founded by 2 young designers from St. Gallen. The streetwear label is inspired by Native Americans. With the deep knowledge that the ground beneath us does not belong to us, but that we must live gratefully in harmony with nature - no matter where we come from, where we are, and no matter where you live. Every part of the world is the whole world.
That's why NATIVE ORIGINAL only uses purely organic materials and produces certified according to the guidelines of the Global Organic Textile Standard and OEKO-TEX®. In addition, the streetwear is only packaged in biodegradable materials, such as films made from corn starch. In addition, NATIVE ORIGINAL is also committed to various projects to protect the oceans.
PAIR OF SOCKS
PAAR Socks moves and celebrates the most natural form of movement - walking - with colorful and stylish socks. The name PAAR not only symbolizes two socks that belong to each other, but also the attraction of different things that can be completely different and different - and are still a PAIR. The PAAR Socks brand was founded in Zurich in 2018. Sustainability and fair trade are top priorities throughout the entire retail chain, which is why the socks created in Switzerland are made from environmentally friendly materials and under fair conditions in Europe. PAAR Sock counteracts fast fashion by only producing small quantities and limited designs. PAAR Socks values the essentials - socks - and therefore avoids any frills in the packaging. Collaborations round off the PAAR Socks vision, whereby part of the sales are donated to social and community organizations in Switzerland. Let's WALK IN COLORS together!
STEEL & BARNETT
STEEL & BARNETT was founded in 2015 in a small home office, initially to make some beaded bracelets for friends and family. Over time, so did the company, so they now have a state-of-the-art manufacturing facility equipped with state-of-the-art machinery and a talented workforce. This combination allows the production of high quality genuine leather that is durable and perfect for everyday use. Since 2017, STEEL & BARNETT has been working with social projects that offer opportunities for people who currently do not have access to the regular job market. They take pride in inspiring others with our creativity and giving them the opportunity to express their own creativity.
TIAS & OLIVES
Tías & Olives is a Swiss swimwear brand with roots in Spain and Portugal. Inspired by life, their feelings and perceptions, they design the bikinis in Switzerland and produce them under fair working conditions in Portugal. Production in Europe allows you to keep transport routes short and minimize CO2 emissions. You work with a small, women-run family business in the north of Portugal. Together they ensure that the bikinis are produced fairly and that the safety of the employees is guaranteed.
VERDONNA
Verdonna relies on solidarity. The brand sees itself as a fashion label and at the same time as a mouthpiece to tell the impressive story of the craftswomen. The local sales opportunities for the valuable knitwear in Peru are limited. Verdonna sources the unique pieces directly, thereby providing a reliable source of income. In order to create fair purchasing conditions, our partners in Peru calculate the prices themselves. In contrast to the conventional textile industry, the label does not haggle over the lowest price. Through the proceeds of their craftsmanship, the women can now take their lives into their own hands.
V DESIGN LAB
V DESIGN LAB by Valeria Vigliani is a small jewelry brand from Zurich.
Valeria, the designer, personally develops the ideas and designs each individual piece of jewelry/collection first by hand and then in 3D. She combines tradition (hand design, hand finishing by herself or by a local goldsmith atelier in Italy) with new technology (3D design, 3D printing for the production of prototypes and other unique pieces or small collections in other materials, e.g. aluminum oxide, etc .).