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More about LOVJOI

The driving force behind LOVJOI is the love of fashion and nature. This is also reflected in the name of the eco-label, which was inspired by the planet Lovejoy. The models created by LOVJOI become unique favorite pieces thanks to loving details.

Structured fabrics and unusual cuts give the simple shirts and tops their very special style. A simple sweater can be transformed into an elegant party outfit with extra long sleeves, or small cap sleeves give a cozy long-sleeved shirt a romantic touch.

LOVJOI's eco fashion comes from young designers and is largely produced in its own sewing factory in southern Germany. For the founders of LOVJOI, the highest possible transparency in the supply chain and social management are top priorities.

The cotton used comes from controlled organic farming and is certified. This not only controls the ecological criteria in the cotton field, but also the working conditions there. In order to protect the environment in its entirety, LOVJOI strives to ensure short transport routes when selecting its suppliers and ships the products with a CO₂-neutral logistics provider.

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